Developing a Digital Footprint For An Educational Institute

CLIENT CONTEXT

Himalayan Institute Of Heritage And Cultural Studies (HICHS) is a company incorporated in India that is a part of the online education and Indian heritage exploration space.
The requirement from HICHS was to create a website that will showcase the different divisions and also the vision and hard work of the founder.
Since the client has their audience based out of multiple countries, their ask was also to set up both domestic and international payment

ACTIONS TAKEN BY EPRIMACY

Researching client’s requirement:

ePrimacy had multiple discussions with the client to understand their required output. Based on this we did research on the direct and indirect competitors, the target audience and the best way to engage & convert said audience to customers.

Identifying Website Platform:

Since the requirement was unique, we had to find the best platform which would better suit the customer’s requirement whilst keeping in mind future scalability and the existing requirement.

Finalizing Payment Platform:

The customers for HICHS are individuals who are from multiple countries and the payment would also have to include international methods. Since the company was registered recently, we finalized separate payment gateways for separate geographical audiences.

RESULTS OBTAINED

A mobile-friendly website which checked all the requirements of the client

Google-friendly website with a Mobile page speed rating of 50 and Desktop page speed rating of 90 (server hosting was on a shared server)

Achieved a page loading speed of 3.2 seconds on desktop. (Measured GT Metrix)

Achieved an On-Page SEO score of 75

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