Managing Social Media Presence
Of A Hero
Lt Col Ajit Bhandarkar SCManaging Social Media Presence
Of A Hero
Lt Col Ajit Bhandarkar SCCLIENT CONTEXT
Late Lt Col Ajit Bhandarkar’s wife Mrs Shakunthala Bhandarkar wanted to keep his memories alive and wanted to inspire others through his story. While she had multiple ideas for the same, an efficient & effective plan of action was still required.
We were approached by her to help her manage Ajit sir’s social media handles and YouTube channel with a well-planned strategy. It is a matter of pride to help her and honor dear Ajit sir.
ACTIONS TAKEN BY EPRIMACY
Restructuring
Reorganizing and updating all profiles according to current days standards for increased authenticity and presence.
Reworking on YouTube videos SEO and video Intros which gave a better positioning to the videos which gave them a higher watch time and average view duration (2min)
Book Promotion
With a carefully planned 1 month marketing and promotion plan for the book launch, we managed everything from
Designing the Book cover, the offline event posters, and Book promo videos and creatives.
YouTube Live Book Launch
Organised and uploaded various live sessions regarding the book pre-launch and uploaded on YouTube to garner more patriotic souls to join in and experience the story and life of Ajit Sir.
RESULTS OBTAINED
Past 90 day Youtube
2.1k views | 73+ New Subscribers | 22.3K Impressions
With a good mix of posts, stories, reels and videos following were the results obtained on Instagram
Accounts Reached – 5,832 (+1,897%)
Accounts Engaged – 290 (+1,280%)
Total Followers – 627 (+1.7%)
Fb Page reach – 13,898
Fb page visits – 540