Karan Rustagi
Founder, ePrimacy
Every founder builds a business around something they deeply believe in.
For Karan, ePrimacy wasn’t built just to offer marketing services. It was built around a simple belief that great marketing comes from understanding people, businesses, and the stories behind them.
Things to know about him...
"Marketing isn't my profession. It's my favourite rabbit hole."
Karan has an almost obsessive curiosity for marketing.
Whether it’s analysing why an advertisement works, understanding customer behaviour, breaking down successful campaigns, or discussing emerging trends, marketing is something he naturally gravitates towards. It’s less about algorithms and platforms, and more about understanding people, psychology, and what drives decisions.
That curiosity shapes every strategy at ePrimacy.
"I could spend hours talking about your business."
Some people network.
Karan prefers conversations.
One of his favourite parts of running ePrimacy is sitting down with founders and business leaders to understand how they think, why they built what they built, what challenges they’re facing, and where they want to go next.
Sometimes he walks away having learnt something new. Sometimes he shares a perspective that helps unlock a new direction. More often than not, those conversations become the starting point for meaningful partnerships built on trust rather than transactions.
"I don't believe people work for me. We grow together."
Karan believes that businesses grow when people do.
Rather than building a culture around hierarchy, he focuses on creating an environment where learning, ownership, collaboration, and honest conversations are encouraged. He sees himself as a mentor as much as a leader, investing in the personal and professional growth of the people around him.
His goal isn’t simply to build a successful agency, but to build people who become more confident, capable, and ambitious because they were part of the journey.
"Sports taught me leadership long before business did."
Whether it’s an intense game of badminton or a competitive padel match, he enjoys sports that demand quick thinking, communication, consistency, and the ability to adapt under pressure. Every game presents a new challenge, where strategy matters just as much as skill.
Those experiences have quietly shaped the way he leads. The importance of trusting teammates, learning from losses, staying composed under pressure, and showing up consistently are lessons that extend far beyond the court.
To Karan, leadership isn’t developed only in meeting rooms. Sometimes, it’s built one rally at a time.