Performance Marketing for Leadership Event
The primary objective of the paid advertising campaign was to generate awareness, drive ticket registrations, and maximize attendance for Battlefield & Beyond among professionals, business leaders, entrepreneurs, changemakers, and leadership-focused audiences.
The campaign was designed to increase visibility for the event, communicate its unique value proposition, and encourage prospective attendees to progress from initial interest to ticket registration.
Campaign Strategy
The campaign utilized a combination of speaker-led video advertisements and a static event creative to communicate different aspects of Battlefield & Beyond.
Video creatives featuring Capt. Raghu Raman and Col. Rajeev Bharwan were used to introduce audiences to the leadership themes and perspectives that would be explored during the event. Complementing these campaigns, a static speaker lineup creative highlighted the complete event proposition, including the featured speakers, event details, venue information, and ticket pricing.
Audience segmentation, engagement-based targeting, and retargeting campaigns were implemented to maintain visibility and ensure repeated exposure throughout the registration period.
Campaign Performance Metrics
| METRIC | AVERAGE OF BOTH VIDEO ADS |
|---|---|
| ROAS | 4.3x |
| CPM | 29 |
| CAC | 232rs |
| HOOK RATE | 21% |
| CTR | 4.62% |
| METRIC | STATIC AD |
|---|---|
| CTR | 8.42% |
| CPC | 0.49rs |
| TOTAL CLICKS | 3000 |
Key Insights
The speaker-led video campaigns successfully generated interest and registrations among the target audience. With a ROAS of 4.3x and a CAC of ₹232, the campaigns delivered registrations at an efficient cost while generating strong returns on ad spend.
The video creatives achieved a Hook Rate of 21%, indicating that the content was effective in capturing attention during the first few seconds. A CTR of 4.62% further showed that audiences were interested in learning more about the event after viewing the ads.
The static speaker lineup ad performed particularly well in driving traffic, achieving a CTR of 8.42% and generating over 3,000 clicks. By presenting all key event information in a single creative, it helped audiences quickly understand the event and take action.
Overall, the combination of speaker-led video ads and the static event creative helped Battlefield & Beyond achieve a balance between awareness, engagement, and registrations throughout the campaign.