Priyadarshini Filaments Pvt Ltd (Priyafil) is one of the largest manufacturers of technical textiles with a diverse porfolio catering to Agrotech, Aquatech, Hometech, Packtech and Indutech.
The requirement of Priyafil was two-fold:
- Website Development:
They wanted a mobile responsive website which would showcase all the products they manufacture across different use-cases. Apart from showcasing the products, they also wanted to focus on telling their story of 50 years in the marker and their capabilities as manufacturers.
- Website Analytics:
For improved understanding of the target audience or visitors, they required a system which helped them with website visitor analysis and other information. The end goal of this was to better serve the visitors with what they want.
"What made us happy was the attention to details & how the team understood our operations"
- Capt Sudhir Prabhu, Executive Director
What We Did For Them
We started the project by researching more about the industry and the products in which the company dealt. It was important for us to get an understanding about their industry and their target audience since lead generation using the website was one of the most important objectives for the company.
After having a thorough understanding about the company, we were able to commence the development work by first creating the website structure and content flow for better content visibility. After this, we were provided the content from the team whilst we assisted them in sourcing photos which best help them with representing the products sold by them. After the finalization of the content and publishing the same, we looked into the technical SEO aspects of the website.
We were able to achieve the following metrics for Priyafil: