Website Development
Beauty and Cosmetics brand in UAE
The Requirement
Ray Beauty is a UAE-wide beauty brand for whom an advanced ecommerce ecosystem was implemented, tailored to multiple regions and currencies.
Ray Beauty is a beauty and cosmetics brand based in Abu Dhabi, with a growing presence across the UAE.
They needed a robust ecommerce website that could handle their product catalogue, enable seamless online purchases, and adapt to different regions and preferences within the UAE market.
Their requirement was multi-fold:
Ecommerce website: A full-featured online store with catalog, cart, checkout, and order management.
Regional experience: Language switching based on region and dynamic currency conversion to match user location.
Analytics & tracking: Connected stack with Google Analytics, Google Tag Manager, and Google Search Console.
Infrastructure: Server setup, DNS zone configuration, and professional email setup on the same domain.
What We Did For Them
The project started with understanding Ray Beauty’s product range, target regions, and expectations from the ecommerce experience.
A structure was planned that could showcase products clearly, reduce friction in checkout, and support future marketing campaigns.
Key work done included:
Ecommerce development: Designed and developed an ecommerce website with product listings, variants, cart, secure checkout, and order handling workflows.
Language & currency setup: Implemented region-based language options and currency conversion so users across the UAE see relevant content and pricing.
Analytics implementation: Set up Google Analytics, configured Google Tag Manager for event tracking, and connected Google Search Console for search visibility and performance monitoring.
Server & email infrastructure: Configured the hosting server, set up professional email IDs on the Ray Beauty domain, and implemented DNS zone settings to ensure reliability and email deliverability.
Impact For Ray Beauty
A seamless online store that supports customers across the UAE with localized language and currency experiences.
A marketing-ready setup where every interaction can be measured through analytics, tags, and search data, enabling data-driven growth.